A practical starting point for B2B growth
Free Marketing & Revenue Health Check
Before you increase marketing spend, find where the revenue engine is leaking.
Score the six decisions that shape profitable growth—then see the clearest place to start.
Created by Chad O’Neal, Marketing & GTM Advisor
- 30 practical statements
- Six growth areas
- Evidence-based scoring
- One clear starting point
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A practical B2B growth assessment
What is a Marketing & Revenue Health Check?
A Marketing & Revenue Health Check is a 30-statement self-assessment for CEOs and growth leaders. It evaluates six connected areas—positioning, ideal customer fit, pipeline quality, sales alignment, marketing investment, and measurement—to help identify where the revenue engine may be constrained.
What you will assess
Six areas that determine whether marketing turns into revenue.
This is a self-assessment—not a generic marketing checklist. Use it with your leadership team and answer from evidence, not instinct.
01
Positioning and GTM clarity
Whether the market understands who you serve and why you win.
02
Ideal customer profile
Whether your teams agree on which accounts are worth winning.
03
Pipeline quality
Whether marketing creates pipeline that converts into revenue.
04
Marketing and sales alignment
Whether the two teams work from one revenue process.
05
Marketing investment
Whether budget decisions are tied to the revenue target.
06
Measurement, technology and AI
Whether systems and metrics help leaders make better decisions.
A look inside
Try three statements from the assessment.
These examples come directly from the 30-statement Health Check. Score each from 1 to 5 using evidence from your business.
Positioning and GTM clarity
Can buyers explain your difference?
“Prospects can explain how we differ from their other options, including doing nothing.”
Pipeline quality
Do you know where deals stall?
“We know the conversion rate between each funnel stage and where deals stall.”
Marketing investment
Does the budget follow the revenue target?
“Our marketing budget is built backward from the revenue target.”
How the scoring works
1: Not true today · 2: Rarely true · 3: Partly true · 4: Mostly true · 5: Consistently true, with evidence. If you cannot point to evidence, score the statement 2 or lower.
In the full PDF, add the five statement scores within each of the six areas. An area score of 21–25 is Working, 15–20 is Leaking, and 5–14 is Constraining growth. Start with the lowest-scoring area, using the PDF’s guidance to decide what to examine first.
These scores are directional prompts for discussion—not industry benchmarks or predictions of business performance. The full PDF includes all 30 statements, the leadership scorecard and practical starting points.
Free assessment versus paid engagement
The score identifies symptoms. The Diagnostic determines what they mean.
The free Health Check
- Self-assessment and scoring
- Shared questions for leadership
- Initial symptoms and starting points
- A practical view of where gaps may exist
The paid Marketing & Revenue Diagnostic
- Stakeholder interviews and objective validation
- CRM, funnel, channel and investment analysis
- Root-constraint identification and prioritization
- Executive recommendations and a customized 90-day plan
Frequently asked questions
Marketing & Revenue Health Check FAQs
Clear answers about the free assessment and when a deeper diagnostic may help.
Who should use the Marketing & Revenue Health Check?
It is designed for CEOs, founders, marketing leaders, and revenue leaders who need a clearer view of how positioning, pipeline, sales alignment, investment, and measurement work together.
What does the Health Check assess?
It covers six areas: positioning and GTM clarity, ideal customer profile, pipeline quality, marketing and sales alignment, marketing investment, and measurement, technology, and AI.
How does the free Health Check differ from the paid Diagnostic?
The free Health Check is a self-assessment that highlights symptoms and possible starting points. The paid Marketing & Revenue Diagnostic adds stakeholder interviews, objective data analysis, root-constraint prioritization, and a customized 90-day plan.
What happens after I submit the form?
You will receive a confirmation email. After you confirm your email address, ENC Enterprise will send the Health Check PDF to your inbox.
What should I do if several areas score low?
Use the results to identify the most urgent constraint. If the issues span several areas, review the Marketing & GTM advisory services or book a discovery call to discuss whether a paid Diagnostic is the right next step.
Operating experience behind the framework
Marketing accountability measured in growth, pipeline and revenue.
75%Revenue growth within 1 year
25%More pipeline per marketing dollar
40%More pipeline per lead
$540MMarketing-sourced pipeline
Results from Chad O’Neal’s operating roles in B2B organizations. Each reflects specific company conditions and is not a guarantee of future outcomes.
Start with evidence
Find the constraint before you add more activity.
Request the free assessment now. After you confirm your email, it will arrive in your inbox. If several areas score low, a discovery call can help determine whether the paid Diagnostic is the right next step.